Concealed beneath the Stephen Webster flagship store is the No Regrets Lounge, a subterranean space unlike anything else in Mayfair. Bold, immersive and unapologetically red, the lounge is a theatrical counterpoint to the refined jewellery store above.

PELHAM & Co. delivered this intimate, high-impact space with the same precision and attention to detail as the retail fit-out. From sweeping curves in the joinery to concealed lighting and specialist finishes, every detail was carefully executed to match the vision.

Wrapped in velvet, with a mirrored ceiling and glowing brass accents, the room has a timeless quality. It could be midday or midnight; there are no cues to guide you. The light is low, the drinks are strong, and time seems to stand still.

Part bar, part hideaway, part statement piece, the No Regrets Lounge is both an extension of the brand and a world of its own entirely.